MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01582nam a22003257a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200512130106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111221t xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
ENG-104413 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132107293 |
| Terms of availability |
595.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
EN-87946 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
DBAD/PUB |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DPL |
| Language of cataloging |
Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.230954 Das/Med |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dasgupta, Sanjukta |
| 9 (RLIN) |
37344 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media, gender, and popular culture in India : |
| Remainder of title |
tracking change and continuity / |
| Statement of responsibility, etc. |
by Sanjukta Dasgupta, Dipankar Sinha [and] Sudeshna Chakravarti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
SAGE Publications |
| Date of publication, distribution, etc. |
2011 |
| 270 ## - ADDRESS |
|---|
| Address |
B1/I-1 Mohan Cooperative Industrial Area Mathura Road |
| City |
New Delhi |
| Postal code |
110044 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
217p. |
| Dimensions |
23cm(Hb) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Indian media in transition : recent past and present -- Filming change, securing tradition : a Hobson's choice or a dynamic duality -- Television : images and the imaginary -- Advertising : encoding seduction -- Print media and popular culture : agents with a difference -- Conclusion: media responsibility : the winding road ahead -- Index -- About the authors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular culture |
| Chronological subdivision |
21st century. |
| 9 (RLIN) |
37345 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and culture |
| Geographic subdivision |
India. |
| 9 (RLIN) |
37346 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sex role in mass media. |
| 9 (RLIN) |
37347 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
India |
| General subdivision |
Social life and customs |
| Chronological subdivision |
21st century. |
| 9 (RLIN) |
37348 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sinha, Dipankar |
| 9 (RLIN) |
37349 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chakravarti, Sudeshna |
| 9 (RLIN) |
37350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
|
| Classification part |
302.230954 |
| Call number suffix |
DAS |
