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Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

By: Material type: TextTextLanguage: English Publisher: Los Angeles : SAGE Publications, 2014Description: xi, 175 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132113928 (hardback : alk. paper)
Subject(s): DDC classification:
  • 659.1430954 Cha/Und
LOC classification:
  • HF6146.T42 C43 2014
Contents:
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.
Item type:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Asiatic Society of Mumbai 659.1430954 Cha/Und (Browse shelf(Opens below)) Available 196082

Includes bibliographical references (pages 166-169) and index.

Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.