Bonoma, Thomas V. <br/><br/>
The marketing edge :  making strategies work / 
Thomas V. Bonoma. 
 - New York :  Free Press,  c1985. 
 - xiii, 241 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 229-237. 
<br/><br/><label>ISBN: </label>0029042003 
<br/><br/><label>LCCN: </label>85001560  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B524 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8 Bon/Mar