TY  - BOOK
AU  - Bonoma,Thomas V.
TI  - The marketing edge: making strategies work 
SN  - 0029042003
AV  - HF5415 .B524 1985
U1  - 658.8 Bon/Mar 
PY  - 1985///
CY  - New York
PB  - Free Press
KW  - Marketing
N1  - Includes index; Bibliography: p. 229-237
ER  -