Chattopadhyay, Rohitashya Understanding India : cultural influences on Indian television commercials / by Rohitashya Chattopadhyay - New Delhi Sage Publications 2014 - xi,175p. 22cm(pbk) Includes bibliographical references and index ISBN: 9788132113928 695.00 Source: DBAD/PUB LCCN: ENG-110153 Subjects--Topical Terms: Television advertising--India Dewey Class. No.: 659.1430954 Cha/Und