TY  - BOOK
AU  - Chattopadhyay, Rohitashya
TI  - Understanding India: cultural influences on Indian television commercials 
SN  - 9788132113928
U1  - 659.1430954 Cha/Und 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications
KW  - Television advertising
KW  - India
N1  - Includes bibliographical references and index
ER  -