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	1.		Oxford handbook of the history of consumption by Trentmann, Frank (ed.) Edition: Material type: Text Publication details: Oxford Oxford University Press 2012 Other title: Availability: Items available for reference: Asiatic Society of Mumbai: Not For Loan (1)Call number: 339.4709 Tre/Oxf.
	2.		As China goes, so goes the world : how Chinese consumers are transforming everything by Gerth, Karl Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Hill and Wang 2010 Other title: Availability: Items available for loan: Asiatic Society of Mumbai (1)Call number: 339.470951 Ger/As-C.
	3.		Attention merchants: from the daily newspaper to social media, how our time and attention is harvested and sold by Wu, Tim Publication details: London Atlantic Books 2016 Availability: Items available for loan: Asiatic Society of Mumbai (1)Call number: 659.1042 Wu/Att.
	4.		Nudge: improving decisions about health, wealth, and happiness by Thaler, Richard H, Sunstein, Cass R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Haven Yale University Press 2008 Availability: Items available for loan: Asiatic Society of Mumbai (1)Call number: 330.019 Tha/Nud.
	5.		Emergence of brand-name capitalism in late colonial India: advertising and the making of middle-class conjugality by Haynes, Douglas E Series: Critical perspectives in South Asian history Publication details: London Bloomsbury 2023 Availability: Items available for loan: Asiatic Society of Mumbai (1)Call number: 659.1 Hay/Eme.